Meet Our Team

Company Founders:

Anáil Mitra

Anáil Moon Devī
Co-Founder and Chief Executive Officer

Anáil Moon Devī is responsible for overseeing long-term strategy, the Organic Certification and the company's proprietary Quality Management System. She also serves as the company's resident expert on Ayurvedic and botanical beauty traditions from various cultures. Within this role, she provides invaluable insight into harnessing the power and potency of natural ingredients, as well as Ayurvedic practices and therapies. She has a keen interest in the medicinal and culinary uses of exotic botanicals. Anáil Moon Devī resides with her husband, Jay, and children in Newtown, CT. Her life is influenced by the philosophy of Non-Duality. As a practitioner of homeopathy and energy medicine, Anáil Moon Devī also works with clients to facilitate self-awareness and ultimately to heal and transform the beliefs and patterns that limit their lives.

Jay Basu

Jay Basu
Co-Founder and President

Jay oversees domestic and international relationship management for the company's extensive network of suppliers, manufacturers and vendors. Additionally, he is responsible for all aspects of supply chain management and supervises all day-to-day customer and vendor interactions through Natural Sourcing's extensive distributor, sales and customer service channels. Prior to co-founding the company, Jay developed an extensive entrepreneurial background in product distribution and manufacturing industries. Jay holds a doctorate (ABD) and master's degree from Fordham University, a master's degree from the University of Calcutta and a bachelor's degree from Scottish Church College. Jay's life is influenced by the philosophy of Non-Duality.

Our Senior Team:

Team members are listed in alphabetical order.

Dawn Allen

Dawn Allen
Sales Manager

Personable and energetic, Dawn oversees our sales team. Her easy-going nature with customers allows her to connect and build strong relationships. In addition to managing sales, Dawn also coordinates most aspects of our participation in trade shows on behalf of our trademarked brand Praan Naturals. She lives in Oxford with her wonderful husband and two terrific teenagers. Her family loves to hike, and they enjoy visiting their cabin in Northwestern Maine as often as possible. Prior to joining the company in 2017, Dawn worked with a local farm, managing their CSA (Community Supported Agriculture), helping to run a non-profit farmers cooperative and working with several local farmers markets.

Mary Carr

Mary Carr
Operations Manager

Serving the company since 2004, Mary manages our office and warehouse personnel and also oversees many of our proprietary internal processes. Optimistic, pragmatic and resilient, no two days are the same for Mary. She hails from a very large family and was raised in Oceanside, NY (Nassau County, Long Island). In 1983, Mary moved and has remained living in Sandy Hook, CT. Mary loves live musical theatre, movies, music, dancing, reading, sewing, walking with friends, knitting, camping and attending lectures. It would surprise some to discover that Mary is also a skilled tap dancer!

Marjeta Cokani

Marjeta Cokani
Purchasing Assistant & Inventory Manager

Marjeta joined our order fulfillment team in 2007, and in time, demonstrated a keen aptitude for inventory tracking and process management. Needless to say, Marjeta now oversees our order fulfillment processes and works closely with our purchasing manager, office staff and warehouse staff. She is our go-to person who takes on challenges with enthusiasm. Marjeta is a proud and loving mother with two intelligent and handsome sons. Marjeta enjoys cooking and likes to learn new things. She is multilingual and speaks Albanian, Italian and English fluently and with an authentic accent.

Jessica Parratt

Jessica Parratt
Account Manager

Serving the company since 2005, Jessica has made her way, with diligence, from the customer service team to becoming an Account Manager for our Praan Naturals customers. She has great attention to detail and an amazing memory. Jessica is a dedicated worker and currently holds a full time and part time job. She has two wonderful daughters, Emily and Madisyn, and a dog named Cannoli. She loves music, writing, camping, going to the beach, sports and spending time with her girls and her friends. We love her big smile and sense of humor!

Wendy Robbins

Wendy Robbins
Marketing Manager

Serving the company since 2003, Wendy works remotely from Michigan. Her responsibilities include an extensive array of projects and duties that fall both inside and outside of the role of a traditional marketing manager. Wendy is passionate about natural wellness, personal care and holistic aromatherapy. She is the founder of AromaWeb and is a professional level member of the Alliance of International Aromatherapists and the National Association for Holistic Aromatherapy. Wendy earned her B.B.A. with a concentration in marketing from the Stephen M. Ross School of Business at the University of Michigan and is a lifetime member of the Alumni Association of the University of Michigan. She loves formulating aromatherapy and natural skin care products, gardening, and playing guitar. Wendy is the proud mother of a remarkable, autistic daughter who shares a deep interest in holistic living.

Pat Sauer

Pat Sauer
Webmaster and Database Administrator

Pat joined us in 2000, working alongside her daughter and webmaster, at the time, Tina Harshbarger. Pat now manages our web development and database administration, and has never been known to say “no” to our relentless requests, no matter how challenging. Originally from Oregon with several years living in Idaho and Alaska, Pat now lives happily with her husband on a small farm on the Big Island of Hawaii, close to her daughter and granddaughter. When not busy at work on her computer, she volunteers many hours at the Veterans of Foreign Wars Auxiliary helping veterans.

Jennifer Selavka

Jennifer Selavka
Document and Regulatory Control

Serving the company since 2019, Jennifer oversees product quality, documentation, and maintains certifications, including Halal and Kosher. She loves reading, camping and hiking with her dog Luna. Her favorite places to visit are Myrtle Beach and Ogunquit, Maine.

Gary Tracy

Gary Tracy
Warehouse/Shipping/Receiving/Logistics Manager

Gary has been with our company since the fall of 2011 and brings over 35 years of supply chain experience with him. Gary is upbeat, personable and always tries to make us smile or laugh. When Gary is not working, he is usually busy with his many passions. He plays drums in a band, teaches drums, homebrews his own beer, collects 4 (and more) leaf clovers (500+ to date) and is a dart enthusiast (throws sharp objects at a dart board!)

Christine Vieira

Christine Vieira
Document and Quality Control

Among her many responsibilities, Christine manages our Organic System Plan and assists with document control and quality control management procedures. Originally from Naugatuck, CT, Christine's family includes 2 sons, a daughter-in-law and 3 adorable grandbabies. She enjoys many varied interests including crafting, mechanics, dancing, outdoor activities, riding motorcycles and camping. Determined and friendly at work, many may be surprised to learn that Christine is actually shy!


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